“Here’s looking at you, CEO” (Casablanca)
Meet Dr. Michélle Booysen – the go-to sounding board for senior leaders ready to unlock performance, reimagine their strategies, and deliver measurable value.
With 35+ years at the helm of transformation, Michélle brings more than expertise – she brings clarity, innovation, and performance precision. As the award-winning CEO and co-founder of Pétanque NXT, Michélle partners with CEOs who need more than advice – they need a trusted ally to shape ideas, align their teams, and execute with speed and direction.
Whether you’re scaling, resetting, or entering unknown markets, Michélle plugs in seamlessly, bringing with her an evidence-based approach, a flair for simplifying complexity, and a calm, objective lens every C-suite leader needs.
Tough questions. Candid insights. Data-backed direction.
That’s how Michélle builds trust with leaders.
CEOs don’t need cheerleaders – they need clarity. Michélle has worked shoulder-to-shoulder with executives across industries – from petrochemicals and telecoms to finance, mining, FMCG, and tech. Her strength? Asking the right questions to illuminate hidden friction, unlock untapped value, and put the right systems in place for consistent delivery.
Whether advising boards, resetting a failing process, or navigating a digital transformation, Michélle holds space for honest reflection and high-performance implementation.
“The Matrix Has You” — But She’s Got a Map (The Matrix)
Change is constant. Chaos doesn’t have to be.
Michélle’s award-winning VizPro® Process Mapping Approach is a global benchmark in aligning people, process, and performance. Executives bring her in when their organisation is stuck, over-complicated, or simply not delivering. Using visual, intuitive process mapping, she creates clarity fast – even in the most complex operations.
And this isn’t theory. It’s action.
- A retail business increased sales by 48% with her refined sales strategy.
- A company empowered its leadership team to run the business independently in just six months.\
She doesn’t just guide. She delivers.
“Mission: Possible” (Mission: Impossible)
Strategic transformation is no longer optional. With Michélle, it becomes actionable.
As a certified Project Management Professional (PMP) and a seasoned economist with training in law, Michélle combines depth and dexterity. Her consulting experience spans global clients like BP, AB InBev, and Vodafone, leading multi-disciplinary teams through strategic change, process improvement, and governance.
She brings frameworks – but custom-fits them. She brings structure – without rigidity. She brings momentum – and keeps it going.
Whether supporting mergers and acquisitions, ESG integrations, or AI strategy rollouts, her approach is always tailored, always ethical, and always human.
“Why So Serious?” — Because Performance Is No Joke (The Dark Knight)
From Web2 to Web3, AI to ESG — she helps CEOs stay relevant.
She integrates performance systems that track what matters, cuts through the noise, and aligns everyone on what success actually looks like. No jargon. No fluff. Just real-time insights that link daily activities to strategic outcomes.
Her secret? A rare mix of creativity and analytical rigor. She spots patterns in data, cracks operational code, and helps you build the systems to make success sustainable — not personality-dependent.
“Not All Heroes Wear Capes” (Various Marvel Films)
Sometimes, they just show up with coffee, a whiteboard, and an elegant plan.
Michélle isn’t interested in the spotlight. She’s interested in impact.
She joins as a strategic partner, integrates swiftly, and empowers teams to perform long after she’s gone. Her ability to “plug in” without disrupting the culture makes her a unique asset — especially for time-poor, pressure-loaded leadership teams.
She’s often described as:
- A sounding board who listens, challenges, and calibrates ideas.
- A performance implementer who drives action beyond PowerPoint decks.
- An innovation partner who makes 4IR technology feel practical and doable.
- She’s not just a consultant. She’s a force-multiplier.
“The Future Is Now” (Ready Player One)
From Web2 to Web3, AI to ESG — she helps CEOs stay relevant.
Understanding new technologies is one thing. Translating them into measurable business value? That’s Michélle’s sweet spot.
She’s the creator of the Changemaker series of Masterclasses, helping leaders plan, implement, and integrate technologies that matter – from automation and blockchain to privacy systems and AI. The 3-month CEO’s Roadmap to Web3 and 12-month Tech Integration Masterclasses respectively helps leaders navigate Web3 readiness, role delegation, and the realities of transformation.
Relevance is not about chasing hype. It’s about making confident, strategic choices. Michélle helps you make them.
“Show Me the Metrics!” (Jerry Maguire)
Awards, outcomes, and consistent performance — all part of the package.
Michélle’s accolades speak volumes:
- 🏆 EY Winning Women Entrepreneur (2020)
- 🏆 Multiple International Awards for innovation in process management
- 🏆 Exporter of the Year (3rd place, Novel-T Oost NL, 2022)
- 🎓 Business Engage Africa Board Masterclass graduate
- 👩⚖️ Judge – Gender Mainstream Awards
- 🧭 Trusted Advisor to CEOs across industries and countries
But it’s not the trophies that matter. It’s the trust of those who call her back. Again and again.
“If You Build It, They Will Perform” (Field of Dreams)
Michélle builds high-performing teams — not just processes.
Behind every operational system is a team. And Michélle knows how to energise, align, and lift them.
She’s a mentor at heart — nurturing talent, unlocking leadership potential, and fostering cultures of accountability and agility. Her people-first mindset is why her own team at Pétanque NXT continues to thrive — and why a number of her mentees now fulfil high-impact organisations globally.
“Ready When You Are, Boss” (Ocean’s Eleven)
Looking for an experienced professional who integrates fast, brings objectivity, and drives transformation that sticks?
Dr. Michélle Booysen is your partner in:
- Board advisory and governance excellence
- Innovation and digital transformation
- Strategic process optimisation
- CEO coaching and strategic sounding
- Performance tracking and results delivery
- ESG, gender equity, and inclusive growth strategies
From the boardroom to the factory floor, Michélle delivers — not just ideas, but outcomes.
“This Is the Beginning of a Beautiful Partnership” (Casablanca)
If you’re in a senior leadership role ready to lead with confidence, innovate with clarity, and implement with precision, Michélle is the strategic ally you’ve been waiting for.
Dr. Michélle Booysen drives impactful transitions, turning complexity into clarity and delivering measurable outcomes across leadership, systems and performance. 